Reimer's article, "Going Gray Isn't Just for the Young at Heart Anymore", emphasizes the impact of the trend of gray hair. She describes how this trend has encouraged older women to accept the aging of their bodies and put an ease on their wallets as well. Her diction throughout the article is casual as she uses words such as "literally" and also uses a play on words referring to "50 Shades of Grey". Reimer's tone seems to favor the trend of gray hair. Her tone is described as reverent as she makes a great deal out of the current issue and respects it. Reimer uses long and descriptive sentences to make her point. She ultimately establishes her credibility by not only describing the scientific aspect of the issue, but she also refers to well-known examples such as Lady Gaga and Kate Moss to help the readers gain a sense of emotion for their idols and agree with their choices.